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Promise (company) : ウィキペディア英語版
Becel

Becel is a brand of margarine produced by Unilever and sold in a number of countries, including Belgium, Brazil, Bulgaria, Canada, Denmark, Estonia, Finland, Germany, Greece, Israel, the Netherlands, Portugal, Romania, Slovenia, Sweden, and Turkey. In the United Kingdom, Ireland, Spain, Poland, Czech Republic, Australia, New Zealand and South Africa the product is sold under the name Flora, in France as ''Fruit d'Or'', in Israel as ''Mazola'' and in the United States as ''Promise''.
The name Becel originates from the three letter acronym BCL (Blood Cholesterol Lowering). When introduced, the blood cholesterol lowering effect was achieved by modifying the triacylglycerol (TAG) profile of the fat used in the margarine: an increased level of poly-unsaturated fatty acids (PUFA) reduces the blood cholesterol level (see e.g. A. Keys et al., Serum cholesterol response to changes in the diet. IV. Particular saturated fatty acids in the diet, Metabolism 14, 776-787 (1965)).
More recently, products were introduced under the "pro-activ" sub-brand. These products are based on the effects of plant sterols and sterol esters on blood cholesterol lowering (see e.g. M.B. Katan et al., Efficacy and Safety of Plant Stanols and Sterols in the Management of Blood Cholesterol Levels, Mayo Clinic Proceedings 78, 965-978 (2003)). In recent years the Becel/Flora brand has been extended to products other than margarine. Cooking oil, pot yogurt and yogurt drinks are some of the non-margarine products launched by Unilever under the Becel/Flora brand, all of which are designed to help lower blood cholesterol level.
Trends over the last couple of years have shown a greater demand for margarine over butter. " Becel is a margarine-producing company that has taken advantage of this public shift towards "healthier" lower fat options by producing a variety of non-hydrogenated, low in saturated fats margarines. Becel bears the Heart and Stroke Foundation's Health Check symbol indicating that it meets the nutrient criteria based on the recommendations of Canada's food guide. "〔(【引用サイトリンク】title=Health Check Symbol and Becel )〕 By not hydrogenating their margarine they eliminate unwanted trans fats that are deemed to increase the risk of cardiovascular disease by raising bad cholesterol (low-density lipoproteins) and lowering good cholesterol (high-density lipoproteins).
==European Food Safety Authority==
In light of supporting evidence from various clinical trials, Becel pro-activ gained the European Union's European Food Safety Authority’s (EFSA) approval for its claim to reduce the risk of disease.〔(【引用サイトリンク】url=http://www.efsa.europa.eu/en/efsajournal/doc/2693.pdf )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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